Milwaukee Powers the North West 200 Superbike Race

Milwaukee is proud to sponsor the 2025 Briggs Equipment North West 200, one of the world’s most thrilling and prestigious road racing events, held every May on the streets of Northern Ireland. As both a sponsor and technical partner, Milwaukee brings its expertise in professional tools to support teams, ensuring that high-performance machines are maintained with the same precision and reliability tradespeople expect from Milwaukee tools.

This sponsorship highlights Milwaukee’s global commitment to performance and engineering excellence, bridging the worlds of motorsport and professional craftsmanship. By backing one of the fastest road races in the world, Milwaukee demonstrates that precision, endurance, and innovation are values that transcend disciplines — from the job site to the racetrack.

The North West 200 is renowned for its speed, technical challenge, and adrenaline-filled action. Milwaukee’s partnership positions the brand alongside elite athletes and high-performance engineering, reflecting the same standards of reliability and cutting-edge technology that define every Milwaukee product.

Milwaukee’s approach goes beyond logos on bikes and banners. Through this sponsorship, the brand reinforces its mission to empower professionals and enthusiasts alike, showing that tools engineered for the toughest jobs are also trusted in the most demanding motorsport environments.

With Milwaukee tools supporting teams at the North West 200, fans and professionals can witness precision, performance, and durability in action, proving that whether it’s a race bike or a workshop, Milwaukee delivers tools that perform when it matters most.

Learn more about the North West 200: https://www.northwest200.org